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Geschäftsreise auf Englisch - Die Kunst des Geschäftsessens

Schlagwörter: Geschäftsreise auf Englisch, Englisch Geschäftsreise, Business Trip Englisch, Geschäftsessen Englisch, Geschäftsessen England, Geschäftsessen Großbritannien, Geschäftsessen USA, Geschäftsessen mit Engländern, Geschäftsessen mit Amerikanern, Essen Englisch, Essen England, Essen USA, Essen mit Engländern, Essen mit Amerikanern, Essen Großbritannien, Essen USA

The “business lunch” – long a mainstay of
business people seeking to accelerate the
sales process and strengthen business
relationships – isn’t what it used to be.
The “three-martini” lunch has been out for
decades, and the extended-length “power
lunch” of the 80s and 90s has become rare.

The fast pace of business today leaves
many business executives tired, stressed
out and emotionally drained. No surprise,
then, that a quiet, stimulating lunch with
someone from outside the office – even
if it’s only once per month for 60 to 90
minutes and then with a salesperson– can
be a welcome respite for even the most
dedicated workaholics.

But the rules have changed. Just as the
time spent working must be efficient,
the time spent lunching must be as well.
Efficient relaxation. Efficient stimulation.
Efficient fun.

With this in mind, it should be obvious that
today’s business lunch is much less about
discussing business over a meal than it
is about providing your lunch date with
a time-out and perhaps getting business
done at the same time. If you’re able to
bring excitement, relaxation, energy and
fun into someone’s day, your contacts will
soon look forward to meeting with you and
doing business with you. If not, you might
not get that second opportunity to make
your business relationships grow.

Let’s do lunch!

What makes a good business lunch? It must
be a perfect combination of entertainment,
encouragement, compassion, sympathy,
business and whatever else your client
needs. The secret, then, to a very successful
business lunch and more to come, is to
find out or sense what your client “needs”
and create the perfect opportunity for you
to fulfil this need. This impacts the day
and time you choose (based on workloads,
meeting days, etc.), restaurant (formal,
informal, adventurous), atmosphere (fun,
serious, quiet, loud), and even view (cityscape,
landscape, golf course, etc.) What is
your client’s mood? What are his interests?
Does he need to be relaxed or stimulated?
Think back on the conversations you’ve had
and try to determine what he’d like.

The preliminaries

Your invitation has been accepted. The date
has arrived. What are the rules? For starters,
be sure not to violate these two extremely
important formalities of etiquette:

  1. Dress appropriately. It doesn’t matter
    how hot or cold the weather is. It
    doesn’t matter if it’s “casual Friday”.
    It doesn’t matter who you are meeting
    or if that person is a customer or
    potential customer. Wear what you
    would wear to a job interview with the
    CEO at a large company. Look in the
    mirror, and make sure you present
    the image of a professional business
    person – with no exceptions!

  2. Be at the restaurant 20-30 minutes
    before the designated time. Don’t be
    late! Leaving your lunch date waiting
    can destroy opportunities and even
    tear down relationships you’ve worked
    hard to build. To be safe, have your
    lunch date’s mobile number programmed
    into yours in case traffic or
    other delays affect your timeliness.

Choosing a restaurant

The restaurant you choose is a reflection
on you, your personality, your company and
your regard for the person you’re meeting.
It’s thus a very important choice! For first
meetings, the best bet is to play it safe.
Choose a moderately upscale restaurant
with consistently high-quality food and
service, moderate prices and a relatively
quiet atmosphere. Even better, choose a
restaurant that positions itself as “the optimal
location” for business lunches, as these
tend to offer impressive, fast service.

Any restaurant you select for a business
lunch should satisfy the following eight
criteria – especially if it’s a first meeting:

  1. Best location. Choose a restaurant as
    close to your client’s office as possible.

  2. Accepts reservations. Otherwise you
    risk finding that the restaurant is full
    and the wait is long.

  3. Accepts credit cards. Never pay for a
    business lunch with cash!

  4. Moderate prices. This is not only important
    for your lunch date, but also
    for your boss.

  5. The right atmosphere. Look for something
    relatively quiet, with good acoustics
    (conversation will be easier) a relaxing
    atmosphere and – if possible – a
    great view. Be careful of restaurants
    that are too stuffy or cater to family

  6. An excellent menu. Stick to traditional
    foods. The menu should offer a wide
    selection of fresh food options.

  7. Excellent service and consistent quality.
    A restaurant’s service can have a significant
    impact on the effectiveness of
    your lunch. Rude wait staff, incorrectly
    cooked entrees and slow service are
    only the half of it. Restaurants that are
    not in tune to professionals discussing
    business may fail to provide adequate
    table space for documents or laptops
    and may constantly interrupt to announce
    meal specials or ask if everything
    is okay. The spectrum of things that can
    happen is great. Select a restaurant
    where you know the environment
    will contribute to a successful lunch.

  8. Avoid the lunch mob. Contact the restaurant
    you choose to find out when its
    lunch rush occurs. Typically 11:30 and
    1:00 are good times to start.

Meeting a lunch date you’ve never seen before

If you’re meeting someone you’ve only
spoken with but have never seen before,
choosing an upscale restaurant with a
lobby and host or hostess will pay off. If
the selected restaurant has a lobby, etiquette
requires you to wait there unless
your lunch date will be arriving late. If the
restaurant you’ve chosen has no lobby,
it’s okay to wait at your table. In this case
make sure the restaurant’s host knows
your name and your contact’s name, and
is prepared to escort him to your table
when he arrives.

Mobile phone etiquette

Turn yours off. If you’re expecting an urgent
call regarding a family matter, apologise in
advance that you will need to allow this interruption
and promise to keep it short.

Unfortunately, this is not a two-way street.
Your lunch date may choose to leave his
mobile phone on and may even accept
lengthy calls. Although most professionals
won’t do this, sometimes they do. If this
should happen to you and the conversation
seems to last for awhile, quietly excuse
yourself to the WC to give your lunch date
a bit of privacy.

What to talk about

Unless you’ve agreed to start talking business
right away because of limited time,
lunch should generally begin with small talk
and then proceed to other non-business
issues. For many people, a business lunch
with someone they’ve never met before can
be as awkward as a blind date. Your job,
therefore, is to be adequately prepared to
keep the conversation going. This means:

  • Be ready with small-talk questions
    that will get things going, will help
    you change the subject in case the
    conversation begins to die and will
    help fill awkward silences. Prepare the
    questions you will ask in advance (as
    much as possible). Keep your lunch
    date talking!

  • If you will be discussing business, be
    sure you know exactly what you want
    to accomplish during the business part
    of the conversation. What are the topics
    that need to be addressed? What
    goals do you want to achieve (commitments,
    next steps, etc.)? By the way,
    questions are an ideal way to drive
    the business conversation. You can
    ask about your lunch date’s business,
    plans for the future, business climate,
    challenges, etc.

  • Avoid the following subjects: politics,
    religion, drugs, abortion, sex, personal
    health, personal relationships and office
    problems. Stay positive!

  • Watch what you say and how you respond.
    Pretend that someone you know
    may be listening to your conversation.

After lunch, make notes on everything you
discussed, including information your lunch
date offered that was of a personal nature.
Use this information to create small-talk
questions for your next meeting!

Business lunch best practices

Here are a number of tips that will help
ensure you are not violating any rules of
etiquette people may find rude:

  • Stop eating when your lunch date is finished.
    If you are lunching with a group,
    stop when everyone else is done. If you
    see people eating faster than you, ask
    questions to slow things down.

  • If your meal comes to the table first,
    don’t leave your date waiting. Offer to
    share until his meal arrives. Wait for
    awhile before starting. If he urges you
    to eat, eat slowly. If your meal comes
    last and your lunch date has finished,
    don’t eat alone or during the business
    conversation. Have your lunch packaged
    for takeaway.

  • When you’ve accomplished your business
    goals (identified that the next
    step is a meeting, presented information,
    etc.), stop “selling”. Continuing
    to push or strengthen your agenda at
    this point is a really big turn-off. Turn
    the conversation back to small talk.

  • If the waiter comes to the table with
    the check, pay by credit card. You
    could also excuse yourself under the
    pretence of wanting to “freshen up”,
    find the waiter and pay the bill. Under
    no circumstances leave the table
    after the meal and before the check
    has been paid unless it is to find your
    waiter. Your lunch date may pay the bill!

  • Offer business cards after shaking
    hands and after everyone is seated.

  • At some point while you’re leaving,
    thank your lunch date for having taken
    the time to have lunch with you. Say
    how much you enjoyed having lunch
    with him.

Rules of dining etiquette are important
in the UK and especially important in
the US, where many people tend to be
hypersensitive to violations of it. Your
table manners say a lot about you. Here
are a few useful links:

Schlagwörter: Geschäftsreise auf Englisch, Englisch Geschäftsreise, Business Trip Englisch, Geschäftsessen Englisch, Geschäftsessen England, Geschäftsessen Großbritannien, Geschäftsessen USA, Geschäftsessen mit Engländern, Geschäftsessen mit Amerikanern, Essen Englisch, Essen England, Essen USA, Essen mit Engländern, Essen mit Amerikanern, Essen Großbritannien, Essen USA

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