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Language Situations - So meistern Sie eine internationale Präsentation

Schlagwörter: English lernen, Owad, International meetings, Sitzordnung, Arrangement,Präsentation


Have you ever been to a “Christopher Columbus” presentation? This is where the presenter, like the famous explorer, starts off not knowing where he’s going, doesn’t know where he is when he arrives and isn’t sure where he’s been when the journey ends!

When you are speaking to an international audience with different linguistic and cultural backgrounds, you need a clear, logical structure to the presentation. And you have to help your audience by signposting the route you are taking.

What then is the best structure for a presentation? There is the well-known 3-step structure: First tell them what you’re going to tell them, then tell them and finally tell them what you told them!

In other words, start by giving an overview of what you are going to cover, then go through it point by point and finally summarise your main ideas.

Let’s take each step in turn.

Step 1: Tell them what you are going to tell them.

Grab the audience’s attention with a good opening. Then motivate them by telling them what they’re going to get out of listening to you. And finally explain the process and main points you intend to cover.

“Why should we all be learning and improving our English? At the end of this 45 minute presentation you will understand the importance of using International English and will have some simple tools to help you improve your own English language skills. First, we’ll discuss what International English actually is and why we should use it. Then we'll look at three areas where most second language speakers need improvement. Finally, we’ll look at some simple tools for self-improvement.”

Step 2: Then tell them.

Go through the main points of your presentation one by one. Make sure the flow is logical and that you clearly signal when you are moving from one point to another. This is what I mean by signposting. We often have a good, logical structure to our presentation, but then we forget or are not able to make this structure transparent to the audience.

"So now we understand the importance of using International English when you are communicating with people from different cultural backgrounds. Let’s go on now to look at the three main improvement areas for second language speakers. First we need to identify false friends and start the process of getting rid of them.”

You can practice the skill of signposting by doing the short exercise on page 23. Remember that we often over-kill our audiences with too much detail. So make sure you only have three to five main points in the main body of your presentation. More is too many!

Step 3: Tell them what you told them.

If you want your audience to remember what you said the next day, make a clear summary of your key messages. If you can, choose the three most important ones. This allows the audience to easily grasp them and lets you build your summary up into a proper climax.

“In summary, using International English allows us to communicate clearly and on an equal basis with both native and second language speakers. Ridding our language of false friends, confusing grammar and poor pronunciation will make us feel more confident in using the language. Andfinally, using the tools we discussed, we only need to spend 10 minutes a day to become a more proficient International English speaker.”

Think of your next international presentation as a piece of music and you as the conductor. Start by introducing the main theme, then enhance it in different ways with different instruments. Finally, bring the piece to a close with a memorable crescendo – ending on a high note!

Schlagwörter: English lernen, Owad, International meetings, Sitzordnung, Arrangement,Präsentation

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